The pre-sale target (US$16.8 million) for new decentralized payment and service platform, Bezant, was hit in just over an hour. This makes it the fastest selling token in Asia’s history.

The platform seeks to help e-commerce merchants, content creators and online influencers in reaching their target audiences and provide a means of secure, fast and reliable payment for everyone involved.

After their pre-sale target had been reached, Bezant opened a ‘pre-sale bonus round’ to raise another US$4 million, and even that was completely funded in less than five minutes.

The interest surrounding this particular ICO should surprise nobody after reading the roster its leaders: they include  Daesik Kim, the co-founder of Bithumb, South Korea’s largest cryptocurrency exchange, as well as key developers of Kakao, another big player in the South Korean internet sector.

Daesik, who is Bezant’s Chief Cryptocurrency Officer, had this to say on their success so far:

We couldn’t be more pleased with the results – reaching nine figures with practically zero marketing spend – and would like to thank the community for its confidence and support. I’m proud to lead Bezant’s token sale effort and this is just the first of many milestones on our roadmap that we are working tirelessly to achieve. Bezant is a game changer in the content and influencer industry as our team, with the support of seasoned industry heavyweights, builds a vibrant and thriving ecosystem for creators and consumers alike.”

Bezant wants to ‘unleash original digital content’ by providing creators alternatives in monetizing content without involving traditional financial institutions – all through the blockchain. Their target market includes e-commerce merchants and mobile app developers.

By the end of this year, it is projected that consumers will spend more than US$110 billion through mobile app stores. Three years after, in 2021, e-commerce sales are believed to exceed US$4.5 trillion.

Bezant hopes to facilitate this growth through its platform in a decentralized manner, giving a higher percentage of the profits generated to the individuals who create the content, rather than the global tech giants.

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