Another influential voice has joined the crowds of content creators flocking to Brave, the privacy web browser which administers the calculation and distribution of Basic Attention Tokens (or, BATs). Indeed, Monday saw Philip DeFranco, the wildly popular YouTube personality share his decision to do so with his ~6,100,000 subscribers.

Having grown weary from the ongoing problems troubling the incumbent digital advertising framework – not just from the perspective of YouTube content creators (i.e. 2017’s ‘adpocalypse’), but advertisers also – DeFranco has finally been won over by the disruptive technology, months after first tweeting about. He is also going to serve as an advisor to the burgeoning altcoin, which recently was nominated for a Webby award.

Whilst DeFranco did “think that overall, things are going to be fine” for YouTube in the long-term, he was just too enthralled by the enhanced value proposition put forward by Brave that he felt compelled to enquire further. In his words, Brave loomed as a “huge opportunity for both creators and supporters alike.”

I’m so excited by this because we often see in times of massive change, struggle, issues… that’s when we get these fantastic opportunities and solutions.”

In the Brave-sponsored video, DeFranco proceeded to share a personalized URL with his ~6,100,000 subscribers in an effort to lure them over to the Brave platform.

He then explained certain elements of Brave’s innovative web browser; even covering innovative features like “pinning”, where users have the option to decide which sites get what percentage of your donation, regardless of whether you consume their content.

When Social Issues And Technology Align

With the public progressively learning of issues relating to online advertising and data ownership, Basic Attention Token is enjoying some enviable ‘macro’ tailwinds in their pursuit to lure new users across to Brave, which – as of now – is the only software compatible with BAT.

Seemingly aware of this precious opportunity, Brave recently committed ~US$3,000,000 in BAT for customer acquisition purposes. Last month, they extended Brave Payment to Twitch.tv streamers.

The platform that has made DeFranco famous, YouTube, has ran into arguably the most advertising-related issues recently. But it’s far from the only social media enterprise that has seen public backlash re: data ownership, advertising revenue, lack of transparency, and so forth.

Facebook has been in a world of bother this year. Interestingly, the value of Basic Attention Token has soared by ~125% in the two weeks since Mark Zuckerberg (CEO, Facebook) appeared before the U.S. Senate for his congressional testimony; a response to the highly publicized Cambridge Analytica data breach.

Having successfully approached – and won over – DeFranco, Brave should expect strong growth over the short-term. Indeed, earlier this month, the faster, privacy-centric browser surpassed two million monthly active users.

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