In a major coup for BLOCKv (VEE), a provider of interface protocol overlay on blockchains best-known for their vAtoms technology (see: whitepaper), Reeve Collins (CEO, Co-Founder) today announced the hiring of Michael Dobak who will serve as BLOCKv’s new chief marketing officer (CMO).

Notably, Dobak chose to leave his near-five-year role as The Ogilvy Group’s CEO of its South and Western regional offices in the United States, where he presided over each of Ogilvy’s Atlanta, Los Angeles, San Francisco, Denver, and Sacramento offices.

All up, the newly-appointed BLOCKv CMO worked at the world-renowned Ogilvy advertising, marketing and PR agency for ten years. In his earlier years at Ogilvy, Dobak held positions as managing director, worldwide managing director, global brand management and global lead for IBM.

According to coverage from Adweek, Dobak had this to say on joining BLOCKv:

I’m excited to join BlockV, a leader in the emerging blockchain sector, to help spearhead the next major shift in consumer engagement. BlockV represents the next ‘interface moment,’ bringing the power of blockchain to the masses and fundamentally changing the way brands build and maintain value-based relationships with consumers.”

Dobak will operate out of the greater Los Angeles area in fulfilling his role as CMO for BLOCKv, according to his LinkedIn profile. Given that Los Angeles was one of the regions that Dobak presided over in his CEO position at Ogilvy, the hiring looks an inspired choice by the Zug-headquartered crypto startup attempting to transform the landscape of physical, digital and social advertising.

C-Suite Execs Exodus Continues

This most recent appointment by BLOCKv is but further evidence toward an already-noticeable trend of organizational execs opting to leave for entities within the cryptosphere; be they for blockchain startups developing a cryptocurrency, or for the purpose of managing a crypto hedge fund.

One of the more prominent examples in recent times was Block.one’s appointment of its new group president and chief operating officer (COO), Rob Jesudason, who resigned from his position as group executive, financial services and CFO at Australia’s largest bank.

Just some other examples from this year include Richard Kim, who left his role as a London-based executive director at Goldman Sachs so as to join cryptocurrency merchant bank, Galaxy Digital as COO and managing director. Eric Piscini, too, joined the blockchain startup building the ZERV Network, Citizens Reserve, as COO after having led Deloitte’s global blockchain practice for nearly five years.

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