FITBLOX is a new social media-driven fitness app designed to drive increased user interaction through digital asset rewards.

The system uses decentralized application (dApp) technology to provide a platform to monetize social media use in a secure fashion. The concept isn’t entirely unique but the choice to build the platform on the EOS blockchain is an interesting one.

In a blog post dictating the discussion, FITBLOX founder Peter M. Dray speaks to EOS developer Block.One about why the startup chose the EOSIO technology. Dray believes the advantages posed by EOS’s Delegated Proof-of-Stake (DPoS) consensus system provides the necessary framework for FITBLOX’s stake weighted voting system.

Essentially it amounts to a system where users involved in the health and fitness industry are rewarded for the quality of the content they provide – whether that be commercial products or simply free advice.

So what are the advantages of using EOSIO?

Dray believes EOS is the only blockchain capable of handling the volume of transactions that he expects the FITBLOX dApp to receive, and do so in an affordable manner. He mentions the slow transactions speed and high-cost of GAS as reasons the team was unable to build on the Ethereum network.

However, with new developments in the works, its likely Ethereum will overcome these issues soon. The team behind OpenST believe their new protocol, Mosaic, will address the Ethereum scaling issues without needing to change the blockchain in ways presented by other scaling options such as zk-snarks and sharding.

Still, Dray notes the strong support and feedback his project has received from the EOS community as another key aspect of their decision to build on the EOSIO technology. With many blockchain-based projects being forced to lay-off staff or close down completely during the current cryptocurrency market slump, it’s nice to see one project forging ahead optimistically.