The increasing popularity and power of smartphones has had an enormous impact on the internet, data flows and the way we interact with each other. More than half of all website traffic worldwide now goes through smartphones. In some countries, like India, the percentage is far higher.

Perhaps the most noticeable change has been the increased importance and significance of instant messaging apps like WhatsApp and Telegram. These have become such a part of people’s everyday experience that users now log more minutes on such services than on any other kind of application.

However, when it comes to service providers the internet model is largely centralised. Huge companies sit between users and mediate their access to each other. Companies like Facebook gather enormous amounts of data and profit from their users. Though awareness of this issue is growing, particularly after the Cambridge Analytica scandal, less discussed is that the situation is similar with messaging services. These applications are also centralised, meaning that all messages are run through a central system. Such an arrangement is vulnerable to corruption, abuse and security breaches.

Payment for goods and services online also remains centralised. Payment processing companies like Visa and Paypal profit from brokering transactions between buyers and sellers. Transactions can still take days to clear, particularly when they cross international borders.

The revolution will be decentralised

Many now believe that the centralising tendencies of the internet have run their course, and the next big shift will be the advent of truly decentralised applications, made possible by the developments in blockchain technology.

Though it’s still early days, apps and services are beginning to be built which will transform the way we interact and transact with each other. Blockchain allows for real peer-to-peer contact in a way which is transparent, safe and direct. The current model of middlemen and mediated content will be undermined.

It is becoming ever easier to use cryptocurrency and more and more people are becoming used to a new economy. This transition will only accelerate as more products hit the market.

As blockchain technology improves in speed and reliability we can expect it to become an increasingly important part of everyday life. When it comes to communicating with each other, many of us have already moved from email communication to instant messages. The next shift will be from centralised messaging services to a decentralised alternative.

Vibeo

One solution ready to take advantage of the shift to decentralisation is Vibeo. This highly rated messaging app is conducting an ICO to build a truly decentralised messaging system built on blockchain technology.

By taking advantage of the move to decentralised applications, Vibeo founder and CEO Eric Dechaux believes that the next iteration of Vibeo “will be able to compete with the top 5 instant messaging apps.

Perhaps the most striking new feature is a way for users to access the rapidly developing blockchain economy. Businesses and consumer users will be able to “create communities where merchants can receive payments from users securely via the application.” Users will even be able to access a map of their local area and “discover a fully decentralized economy” of fellow Vibeo users.

Blockchain will also be used to keep Vibeo users safe and their payments secure. By adopting decentralisation early, Vibeo is well placed to build on its current success and take on the technological and market leadership of the messaging space.

The Vibeo presale starts September 18th with tokens discounted 35%. The public sale opens on October 2nd.  

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