Cryptocurrency token Kick Soccer Coin (KSOC) has confirmed it has agreed a one-season shirt sleeve sponsorship deal with a leading Spanish football team. Leganes, who play in Spain’s top division, La Liga, have accepted terms on an agreement which will see the team wear the Kick Soccer Coin logo on its training jerseys and sweatshirts. The KSOC branding will also be displayed on the club’s website and elsewhere around the club’s Estadio Municipal de Butarque home.
The concept behind the Kick Soccer Coin cryptocurrency token is to provide a new digital currency that could be transacted smoothly from “fans to football agents and companies”. At the present time, the KSOC token is partnered with a quartet of agencies that manage professional football players around the world, most notably Cedro Esport, the agency which oversees the imaging and licensing rights of veteran Brazilian defender, Dani Alves.
Interestingly, Alves is already a brand ambassador for the KSOC token, along with his compatriots, Willian and Paulinho, who are currently plying their trade in English and Chinese football respectively. Given that cryptocurrencies are still a bone of contention in some countries, this bold move from KSOC is clearly designed to improve the exposure of the crypto sector in general, whilst positioning the KSOC token at the front and centre of the minds of football supporters in Spain and beyond.
In the context of recent shirt sponsorship deals in European football, Kick Soccer Coin’s deal with Leganes is by no means the most eyebrow-raising of the lot. That gong went to English Championship side, Huddersfield Town who, in revealing their shirt sponsorship deal with sports bookmaker, Paddy Power, posted images of the branding splayed diagonally across the shirts. The Irish bookie, which is well-known for its online pranks as well as its Paddy Power Games and sports betting facilities, eventually confirmed that the sponsorship ‘deal’ was a hoax.
In fact, Paddy Power was teaming up with the West Yorkshire club to make a point to the football industry that “football shirts aren’t billboards”. The bookmaker’s own ‘Save Our Shirt’ campaign, aimed at brands that are threatening to spoil the “sacred” heritage and tradition if football shirts that span multiple generations. Paddy Power’s prank with the Huddersfield Town shirt didn’t get past some beady-eyed people who spotted that the sponsorship logos contravened guidelines stipulated by the FA.
StormGain is now an Official Sleeve Partner of @NUFC for season 2019/2020.
Register at https://t.co/c8ABn7l005 and get a chance to win free tickets to Newcastle United FC matches in EPL 2019/2020 season! pic.twitter.com/sgcNVTbKbn
— StormGain (@StormGain_com) July 26, 2019
Other leading names in English football are also looking to fast-emerging cryptocurrency brands for sponsorship. Newcastle United has also agreed a shirt sponsorship deal with cryptocurrency trading platform, StormGain for the 2019/20 Premier League season. StormGain only launched its trading platform this summer, so it is something of a coup for the start-up to have secured such global exposure at such an early stage in their growth.
StormGain has gained considerable traction in the cryptocurrency sector for its commitment to offering zero commission on trades, whilst delivering a one-of-a-kind user interface that helps make cryptocurrency trading more inclusive and accessible to the mainstream. Alex Althausen, CEO of StormGain, believes the “collaboration” between cryptocurrencies and mainstream sports was “inevitable”.
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