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December 2017 will likely be remembered as a “coming of age” moment for Binance. Whilst Bitcoin and much of the cryptocurrency world has crawled to the year’s finish line – marred by transaction backlogs, crypto-exchange meltdowns, and cyberattacks – Binance has done no such thing; today issuing two more significant announcements.

Having covered their rapid ascent just recently, the world’s fastest growing cryptocurrency exchange has continued to add to what was already a memorable month. Today, Binance announced that their user base has now topped 3 million, via this tweet. This comes after announcing over 2 million users on December 19, and 1 million users on December 7.

The crypto exchange – not yet 6 months old – also announced a partnership with Uplive today, as  tweeted by Changpeng Zhao (Founding CEO of Binance). Uplive is the premier live streaming video platform in Asia. Launched in June 2016, Uplive is on track for USD $100 million in revenue for 2017.

In Q1 of 2018, Uplive is set to enable Gifto (GTO) tokens – a virtual gifting token native to live streaming platform. Stored in the Gifto wallet, Uplive users will soon be able to gift the token to their favourite broadcasters. As per today’s announcement, Binance’s token (BNB) will accompany GTO in Uplive’s upcoming in-app crypto wallet, bringing “Uplive’s over 20 million users to the Binance platform.”

The press release details that for the time being, 

as part of this cooperation, Uplive will feature a special virtual gift created specially for Binance’s token BNB. Uplive’s users will have the opportunity to send this special gift to the platform’s more than 60,000 broadcasters.”

Currently, this ever-growing pool of content creators earn in excess of 25 million virtual gifts per month, courtesy of the live streaming platform’s 20,000,000+ global users. Uplive expects the number of broadcasters to surpass 100,000 in Q1 of 2018.

In commenting on the partnership, CMO of Binance, He Yi, stated that, “Gifto is based on the proven, real world market demand from Uplive, and will enjoy benefit of jump starting from Uplive’s huge user base.”

The co-founder and CEO of Uplive, Andy Tian, expressed their “pleasure to work with Binance in such a mutually beneficial and innovative fashion.”

Want to learn more?

Read: Official press release (December 28, 2017)

Read: Whitepaper of GIFTO Protocol (Updated November 2017)

Read: Whitepaper of Binance Exchange

Watch: Explainer Video Announcing the Partnership (Published by GIFTO)

Image From Shutterstock

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