UEFA Distributes Super Cup Tickets via Blockchain
In order to make ticket distribution more resistant to duplication and fraud, the Union of European Football Associations (UEFA) has successfully trialed a blockchain-based method of sales.
For the recent game between Real Madrid and Atletico Madrid in Tallinn, Estonia, UEFA distributed all tickets through mobile phone apps for iOS and Android built on blockchain technology. UEFA believes the new system will make ticket sales more secure and prevent the replication of tickets by those attempting to defraud the company for personal gains, such as scalpers.
The new blockchain system utilizes Bluetooth devices at stadium entrances to read the tickets and was first tested on 50 percent of tickets at the Europa League final in Lyon between Atletico Madrid and Marseille earlier this year.
Following the success of that test, UEFA was confident it could increase sales to 100 percent of tickets for the more recent match in Estonia. UEFA intent to continue developing and improving upon the system for use in future games.
Blockchain technology has found a number of use-cases recently, especially in environments where secure and verifiable transactions are required. Last month, the U.S. state of West Virginia announced its intentions to leverage the security provided by blockchain technology to enable voting for citizens outside of the country, such as those serving in the military.