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The first ICO to ever launch on the VeChainThor (VET) blockchain has been revealed: an all encompassing decentralized gaming and content platform called Plair.

The Plair ecosystem is looking to create a completely new, amateur and most of all decentralized eSports market. Streaming, an in-game betting system and communication functionality will all be implemented, as well community management support.

VeChain brings to the table a powerful combination of professional advice, resources and community backing that is needed as a premium blockchain partner. We are excited to work together to pioneer a way to better serve gaming enthusiasts,” said the CEO of Plair Foundation, Patrick Tung.

Plair will also have support from VeChain’s ICO Incubation team, with Sunny Lu, VuChain’s CEO, assisting as a strategic advisor.

There is a hard cap of US$30million for the ICO, there is a strong chance of high amounts of interest being shown as this is the first time long-term VET holders can use their tokens for an initial coin offering.

The private sale phase of the offering will begin on May 25.

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