On Wednesday, emerging crypto startup BLOCKv (VEE) published a blog post summarizing the month of July in the context of two recent partnerships they had inked.

These new partners of the Zug-based BLOCKv that featured were Greenfence Consumer – a builder of blockchain-protected mobile loyalty and rewards platforms – and Meda – a top-tier Mexican digital agency who also specialize in the area of business-customer relationship programs.

According to BLOCKv, both Greenfence Consumer and Meda adopted BLOCKv’s technology, which is best-known for its blockchain-based vAtoms innovation – something BLOCKv refers to as “a digital object with superpowers.”

Whilst the partners used vAtoms in different ways, both ultimately enjoyed the same quantifiably-provable outcome: an enriched relationship with their respective end users.

BLOCKv at Heart of L.A. Football Promo

As the first partnership featured in their Wednesday announcement, BLOCKv detailed how, in search of an innovative way to help the Los Angeles Football Club (LAFC) cultivate a loyal fanbase (and thus, bolster its retail sales), Greenfence Consumer (as well as LAFC partner, Heineken N.V.) opted to run a marketing campaign that white-labelled BLOCKv’s technology stack.

The campaign relied upon “a multi-platform web-application powered by BLOCKv,” and included the use of vAtoms. Specifically, users could log into a mobile app where they could “scratch” a vAtom no more than once per day. Once “scratched” LAFC could redeem their prize, which was already waiting in their digital wallet.

With such prizes already live on the Ethereum (ETH) blockchain, its authenticity and ownership are guaranteed.

Meda Takes BLOCKv to Mexico

In demonstrating the widespread applicability of the BLOCKv platform, the second partnership highlighted by BLOCKv focused on the public sector, specifically: a major government institution in Mexico.

Alongside BLOCKv’s Mexico City-headquartered partner, Meda, the two were able to help the government institution achieve “extremely high engagement rates” with its citizens, who were rewarded with vAtoms for responding to surveys or watching video content, for example.

Tellingly, initial data revealed that the joint project yielded “an astounding 75% response rate on surveys versus the industry standard of 10-15%.”

BLOCKv’s announcement published the following comments from Joaquin Flores (COO, Meda), who spoke of the disruptive potential of their BLOCKv partner’s blockchain-based platform:

We believe the new value market offered by BLOCKv will change the dynamics of users & brands, favoring user interaction & helping brands connect in a more organic way.”