John McAfee continues his circus of cryptocurrency shilling, this time using his body to advertise his newest project.

McAfee appears to have decided that relatively unheard of blockchain SkyCoin is such a sure thing that he should have its logo emblazoned permanently on his body in the form of a tattoo. The tattoo joins the ranks of other cringe-worthy tattoos that have become famous around the world, including “No regerts” and “Never Don’t Give Up“.

SkyCoin aims to build a new, blockchain-based peer-to-peer network on top of the existing internet architecture that fits within McAfee’s strong beliefs in anti-censorship and individual privacy. The team envisions a time when Skycoin mass adoption will grow so large it will replace the entire existing Internet, similar to the company Pied Piper on HBO’s Silicon Valley.

Other notable stunts that the ex-McAfee Antivirus founder has recently been involved in include a video for the 2020 U.S. Presidential Candidacy which features him touting a gun and advertising ClearPoll, a blockchain voting app. Earlier this year in July, McAfee announced the release of his unhackable wallet in collaboration with BitFi only to have it hacked numerous times in the following days by, amongst others, a 15-year-old child.

Despite the questionable promotion, SkyCoin actually spiked briefly following the announcement and accompanying video posted on Twitter. However, it has dropped again now to $2.97, down 3.2 percent in the past 24 hours.