There is always speculation in the crypto-community about which coins will be added to Coinbase, one of the world’s most high-profile crypto-exchanges and a common “starter exchange” for new traders. Interest in the exchange’s actions is always high as the increased visibility arising from a new listing usually comes with an accompanying price increase.

Currently the platform supports Bitcoin, Bitcoin Cash, Ethereum and Litecoin. Speculation is growing that the next addition will not be a big-hitter like Ripple or IOTA, but instead may be the much less well-known 0x.

0x is “an open, permissionless protocol allowing for ERC20 tokens to be traded on the Ethereum blockchain” using the ZRX token.

Last month Coinbase said that though it recognised that its customers wanted more trading options, the exchange had “not made any decisions for adding new assets”. However, the exchange say that they will not simply follow market capitalization figures when determining which cryptocurrencies should be listed. Instead they will only accept assets which qualify according to the GDAX “Digital Asset Framework”.

Coinbase is particularly wary of falling foul of a resurgent SEC on the lookout for potential infringements of securities legislation. According to Coinbase General Manager Dan Romero, though the exchange wants to increase its offerings, “the reality of the regulatory situation keeps us from going and doing that right away”.

Though by market cap 0x is only just in the top 50 coins and tokens, it has other attributes in its favour.

As pointed out by the WolfofCrypto twitter account, ZRX passes Coinbase’s Digital Asset Framework guidelines. There are also considerable personal links between the exchange and the token. “Three of ZRX’s 4 advisors are former employees [of Coinbase]”. The advisors in question are Fred Ehrsam who co-founded Coinbase, Olaf Carlson-Wee, Coinbase’s first hire and Lina Xie, a former project manager at the exchange.

Not only that, but WolfofCrypto claims that “$ZRX has visited CB headquarters on several occasions”, though he did not provide evidence of this.

0x has a passionate community around it, and expectations are high that it is the next big thing in cryptocurrency. However, as pointed out by Nick Rivers, if Coinbase listed ZRX it would essentially be promoting a product which aims to put centralised exchanges out of business.

ZRX, along with most of the crypto markets, is currently down on yesterday’s price, though its value has doubled in the last month.

Image From Shutterstock