The world of cryptocurrency is about to get a massive boost for adoption and recognition via a rather surprising avenue: television.

Kevin Connolly of “Entourage” fame is currently working on a new project called Cryptos, a TV show about a group of friends who utilize cryptocurrency in order to try to make it in Hollywood. After struggling to find financers for their new movie they decided to launch a digital token and fund their own project via the creation of a decentralized film studio.

Connolly, who played the character of Eric ‘E’ Murphy in the hit 2000’s show Entourage, announced the upcoming show at the recent North American Bitcoin Conference in Miami. He believes the show will help introduce cryptocurrency to the world and dispell some of the rumors and confusion surrounding the subject.

“The thing that scares people about crypto is a lack of understanding,” he explained in an interview with Breaker Mag.

Connolly, who will not only star in the new show but also take on director duties, is new to cryptocurrency himself. The conference was his first ever foray into the industry and he admits it’s still a big learning curve for him.

The show is being produced by two long-time blockchain enthusiasts, Erik Sords and Jason King. Both have previously been involved in blockchain startups, including The Academy School of Blockchain and Dionysia, a decentralized global studio. They hope to see the show get featured on Netflix or Amazon Prime and believe Connolly’s inclusion will help in this regard.

This is not the first time cryptocurrency and television have joined forces. Last year saw the release of the first crypto-funded feature-length movie, KevCoin, in the UK. The movie follows the adventures of Kevin Powder, played by comedian Jason Attar, as he attempts to launch his own digital asset. It won Best Comedy and Best Micro-Budget Feature at the London Independent Film Festival.